Fivewest
Simplifying Cross-Border Payments with a Cohesive Digital Presence
The challenge
Fivewest, a South African company, empowers local businesses and individuals by simplifying digital payment processes. By leveraging stablecoins, they enable faster and more efficient money movement across borders, expanding financial access and flexibility.
In the midst of a brand refresh, Fivewest approached Funtown Studio to align their website with their evolving identity. They needed a bold, cohesive digital presence that could communicate their mission clearly and confidently while showcasing their innovative approach to cross-border payments. Together, we set out to translate their new brand direction into an engaging, future-ready website.
Our greatest challenge kicking off the design phase was integrating their new primary neon green into the UI in a way that felt bold & sophisticated, without becoming overpowering.
Discovery
The aim was to ensure Fivewest’s digital presence reflected the momentum of their refreshed brand. Working closely with their team, we began by defining the site architecture, followed by wireframes rooted in both existing content and new positioning.
With only a basic color palette and logo provided, we started the user interface phase by designing a key page to establish visual direction. This foundation allowed us to expand and refine the brand language, setting the tone for a cohesive and engaging web experience.
Design
With the visual direction established, we rolled out the remaining pages with a strong focus on clarity and impact. Neon green was used intentionally to guide attention without overwhelming the interface.
To add depth and tactility, we introduced subtle textures and layers—bringing a human quality to the design while supporting Fivewest’s digital edge. The result is a clean, confident system that feels refined, dynamic, and unmistakably Fivewest.
Product UI
Beyond the website, our collaboration extended into Fivewest’s core product experience. We supported the team with UI improvements across key app screens to ensure the refreshed brand was reflected throughout their digital ecosystem. These enhancements helped create a seamless experience across both web and product touchpoints.
Build
User experience remained central throughout. Collaborating closely with the Fivewest marketing team, we ensured every element of the site felt purposeful, intuitive, and aligned with the refreshed brand.
While design was led by Funtown Studio, development was handled in-house by Fivewest. To support a smooth handover, we delivered all final files and documentation with care, setting their team up for a confident and consistent build.
This project was a true collaborative effort, and it was a pleasure to partner with Fivewest alongside our friends at Amarillo Labs.
“It was a pleasure working with the Funtown team on the Fivewest website redesign. The team was professional and did exceptional work. A job well done!”
Pierre van Helden, Co-Founder & Director of Business Development
